We need to identify your buyers' personas, create a content plan on these different personas, choose the channels that we will promote it, and organize this content in a calendar. These lead to purposeful content, and not random and irrelevant for the consumers.
Emails, blogs, social media posts, ads, infographics, videos, business cards, and websites are all based on content! Different target groups lead to different channels of communication, which means different types of content.
Content needs to be both visible and optimized for it to make an impact on the business's bottom line. We achieve that by using keyword research, SEO best practices, user behavior, and other competitive insight from every campaign.
You need to get your content to the right clients at the right time, this is why content promotion should be one of the most vital parts of your marketing strategy. Another part of content promotion is influencing marketing which provides instant credibility for the brand.
Google loves fresh content this is why we need to update the website's - and not only - content. Trends and customers' needs change, and the businesses need to adjust. So swapping out outdated content with fresh one will reinvigorate the brand's content.
There's an old business proverb that says, "You can't manage what you can't measure." This is why we meeasure, we study the numberrs, we adjust, and we maximize the content's effectiveness in order to minimize the budget. It's a certain way for a successful content strategy.
I started as a Copywriter in 2014, and I can confidently say that writing is my passion. But performance writing differs in many ways, this is why I gave them a rate!
Everyone knows that content on Social Media is the king! Most of the companies post to just exist, and they pay attention only to the promoted posts, but I don’t think the same way and influencers can agree with me!
I believe in the massive content creation, which will lead to a long-term online enstablishment. It’s the cheapest way to give your business to your clients, and beat the competition. It also helps your business build an online community, which will turn into loyal customers.
Email marketing is an essential tool for attracting and retaining customers. Creating authentic and relevant content is the key!
Social Media Management is the core of every advertising campaign. I help you present yourself, and reach the right people.
If you are a small-business owner and want to learn how to manage your social media or you want me to train your employees, then click below!
Write me what can I do for you, request a meeting, ask me more about my #scrolltobuild vision or just say hi!